A decade after its founding by design heroes Aaron Draplin and Jim Coudal, Field Notes has earned a dedicated following—and a reputation for beautiful, simple design and honest quality.

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Great Client, Great Product, New and Improved Website

As Field Notes grew, the original site served its purpose for customers, but behind the scenes the site was neither beautiful or simple.


When it came to processing orders and sharing new releases, the old site worked…ish. Under the hood, it was three systems held together with duct tape and a lot of manual labor. We spent some quality time with the Field Notes crew to understand every step of their process, then built a streamlined system that works in real life.


We put the site’s design on a rocket into the modern era, refreshing the look and feel and making the site fully responsive across mobile and desktop devices. Gorgeous, all-new photography and meticulous attention to detail brought the site up to the Field Notes standard.



Peanut butter and jelly. An original graph paper Field Notes and a freshly sharpened No. 2 woodgrain pencil. Some things just work right together. We integrated Craft Commerce (for content management and e-commerce) and ShipStation (for shipping and order fulfillment) and happiness ensued.



“When we launched this you instantly made our lives twenty percent better.”

Jim Coudal Co-founder, Field Notes


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